Simple Ingredients for a Simple Message
I’m bombarded by thousands of messages a day, most of which I don’t notice or end up forgetting. However, an unforgettable message caught my attention this morning as I was eating my yogurt; in fact, the message was on my yogurt. Siggi’s Icelandic yogurt called Skry contains simple ingredients and tells a simple, yet compelling message. The message is Siggi moved from Iceland to the states and began missing the healthy food from Iceland (haven’t you noticed all Icelanders are thin?). More specifically, Siggi longed to eat the simple yogurt of Skry – a product that’s made from non-fat milk into a creamy, thick yogurt. After finding the right dairy farm and the correct temperature to create Skry, Siggi began making and selling Sigg’s Skry.
This yogurt is now sold at most major grocery chains nationwide. I believe Siggi’s success came from his realization that he could share his simple story on the back of his yogurts to create a connection with consumers, which in turn can build brand loyalty and hopefully increase WOM (what I’m doing now!). It sure worked on me – I know I will continue eating Siggi’s Skry.
Also, since I’m on an Icelandic health kick I thought I would share this song that could inspire anyone to start running….
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