Over Halloween weekend, the Oregon PRSSA chapter hosted a costume party at Agate Alley Bistro. The event featured four musical artists, which became a key component of my job: the music liaison. Ladies and Jackson, generously offered its PA system (power amplifier) for the event. As the middleman between the bands and sound technician, I realized how little I knew about sound. My feeling of inadequacy heightened when I introduced the sound technician to the bands and they begun conversing in “band terms.”
This interaction made me appreciate my future career as a communicator. How refreshing to know that my mission as a communicator is to simplify. Public relations practitioners would never use jargon—would they? Unfortunately, jargon words exist in every industry to help communicate common ideas. The progression of social media contributes to newly coined terms, such as tweetup, SEO, and social media release that others may perceive as jargon. In fact, many people consider social media jargon because they don’t understand its role. Let this clip explain social media to you in plain English.
What would you consider as public relation jargon words that most outsiders wouldn’t understand?
